Grant Pawlak and Patrick O’Donnell founded Seat Cover Solutions with a vision that began long before college. In high school, Grant was a serial entrepreneur, always selling anything he could get his hands on. Eventually, he overcame his "shiny object syndrome" to focus on one business idea—seat covers. Starting with installations for family and friends, he soon expanded his services locally by advertising on Facebook. His reputation grew quickly, leading him to travel to cities like Las Vegas, San Antonio, and Miami to complete installations.

Meanwhile, Pat was honing his entrepreneurial skills while attending St. Thomas College. After experimenting with cold calling and marketing for local businesses, he had a breakthrough idea: to collaborate with Grant on his seat cover venture. Although Grant had momentarily sidelined the business due to his booming roofing sales, his dream of building a large company never faded.

Buoyed by their success, Pat proposed taking the business online. After a few initial video posts with modest engagement, he filmed himself installing a car seat in his bedroom. Though the first video didn’t gain much traction, it unexpectedly soared to over 100,000 views, eventually reaching 500,000 views. This viral moment sparked a whirlwind of activity—coupled with a hastily built website, it marked the beginning of their brand’s explosive growth.

Their persistent efforts paid off. Subsequent videos reached millions of viewers, and the continual refinement of their website and brand strategy helped Seat Cover Solutions gain momentum. In their first year alone, they managed to secure over 20,000 orders through relentless hard work, mentorship, and learning from countless setbacks. In the following year, they built on their momentum, accumulating 35,000 orders and attracting hundreds of thousands of followers. Today, their viral videos and strong direct-to-consumer presence are propelling them into retail expansion and beyond.